Profitable shopping: what and how to buy at Mega Park to save money
Together with Mega Park and stylists, we show you how to renew your wardrobe for the autumn season, saving your time and money.
It is not so easy to collect clothes for the new season. The abundance of goods on hangers dazzles, all kinds of discounts and promotions beckon, but one rarely can find really stylish and affordable clothes. Many of us regularly make impulsive purchases that only bring short-term pleasure, while others almost do not buy anything, experiencing awkwardness and confusion at malls.
Mega Park team together with stylists Dinara Dosymbekova and Damira Hagay of Style Evolution decided to disprove this stereotype, showing that shopping can have a positive impact on your life, and be accessible and not time-consuming. Shopping is a kind of science, and like in any other science, you need to have knowledge to succeed.
On 31 August, Mega Park Shopping Mall turned four years old. One of the gifts to the visitors of the Mall was transformation. Stylists chose a random visitor of Mega Park, and matched and gifted a look. Heroine was a 27-year-old Aygul — housewife on maternity leave. Throughout the week, she's been preparing her kids for school, and the last weekend of summer, she decided to see her sister at Mega Park, where she was spotted by the stylists. Aygul, a modest but quick-to-make lady, immediately agreed to the stylists' gamble.
«It's interesting to see what clothes the stylists will choose for me. I prefer to dress simply and conveniently, because I spend a lot of the time at home with the kids», — said Aygul before transformation. The heroine went to the beauty salon to have styling and make-up. Meanwhile, the stylists matched the looks for Aygul and shared the tips on how to make shopping profitable.
1. Before shopping, make a list
Yes, clothes shopping, in this sense, is like a tour for groceries: it is necessary to define the specific «ingredients» of the wardrobe you need. Open the cabinet and carefully consider the clothes. Think what you want: add color, vary clothes, renew essentials? Before shopping, make a wish list and move along it — shopping tours will become much more enjoyable. The list will help to save your money, time, and nerves.
2. Say «no» to impulsive purchases
Before you buy, stylists recommend to ask you a question: «Where would I wear this?». For example, before purchasing an evening dress, you need to understand for what events and how many times you will wear it, and whether the purchase justifies itself. If the issue is the casual clothes, think, whether the new stuff matches those already hanging in your cabinet. A skirt, which does not match anything, will pull you into an irreversible maelstrom of purchases. You will have to buy a blouse, accessories, shoes, and next thing you know is that you've spent three times more than you planned.
3. Estimate the benefit of the stuff against its cost
When a purchase is expensive, but will bring you pleasure and free time, then it doesn't pay to look twice at money. When it is cheap, but time-wasting, it is unlikely that you need it. These two categories of clothes must be distinguished, because a bargain purchase is not always a successful long-term investment.
4. Avoid uniformity
«Many girls' stock of clothes consists entirely of similar jeans and t-shirts. When we ask why so many absolutely identical clothes there are in the cabinet, we hear in reply: I don't know what else could be good for me», — told the stylists. In case you are familiar with this problem and tired of uniformity, try to change the usual model of shopping next time. Get hooked on jeans? Buy trousers. Have got pants — buy culottes or a skirt. Play around with length, color, style, and don't be afraid to bother with fitting — pleasure of stylish and high quality stuff is more expensive.
5. Buy essentials in the sales
Word «discount» hypnotizes many people, but it doesn't pay to give in to this temptation. Stylists recommend to buy essentials during the discounts and think, whether you would buy these clothes without a discount.
«In case a stuff is good, you like it and have the opportunity to buy it, then buy it. Paying attention to the price «before the discount» is not always the case. Obscenely expensive clothes, too, happen to be unstylish," says stylist Dinara Dosymbekova.
The beginning of July and the beginning of January is the best season of sales, when you can buy quality clothes at a discount of 50−70%. But at many stores, discounts are offered all year round. For example, the boutiques of Zara, H&M, Mango and other brands of Inditex at Mega Park regularly renew the rails, where you can find quality clothes at a discount. Information about promotions and sales is published, first of all, on the page of Mega Park in Instagram.
6. Evaluate properly
In order not to miscalculate the price of the clothes, divide the sum by the number of times you will wear it. For example, an evening dress and a top cost 15,000 tenge each. At first glance, it seems that for such price, it is more profitable to buy a dress. But top is an essential garment, and you'll wear it many times; and dress, most likely, will be worn only one or two times.
7. Follow the trends
To look stylish, you do not need to be a professional stylist. It is enough to pay attention to the main trends of the season from time to time. For example, this fall, warm shades of brown, sand color, and khaki are in wear. The style of the 70s, accented shoulder line is topical.
Turn your attention to the animalistic prints — they even came in the collections of very conservative designers. After a long time, short skirts and underwear-style slip dresses are on trend. Choosing shoes, give preference to winklepickers on a low heel. White shoes will be a good choice. In case you prefer sporting style, so-called ugly snickers remain topical.
The main accessory of this autumn is accent large earrings and bracelets. Essential ornaments, delicate chains and rings are all the rage. But large chokers are outdated, as well as a necklace on a shirt.
Fitting of looks
The stylists did Aygul hair and makeup at the beauty salon. But the main surprise is still ahead. The first outfit that the stylists chose for Aygul is an emerald-green suit, lace top and classic pumps with a fashionable accent — a flower on the tip. The look is completed with a small bright handbag.
«It's a weekend, evening clothes, which is quite strict, laconic. The heroine said that she has got nothing to wear to go out into the world. We took this into account, but tried to match clothes that can be combined with more simple stuff. For example, the culottes may be worn with a simple t-shirt, and the jacket matches jeans. The young lady looks bright, tight and elegant," said Dinara Dosymbekova.
The second look is the essential daily clothes a la casual. But Aygul does not merge with the crowd, and conversely, stands out from it effectively. Bright pants, printed t-shirt and sneakers — the real thing for a young and active woman.
«If it were possible, I would certainly have kept both outfits. But since I'm a mom on maternity leave, I feel more comfortable in this one. I can combine the new garments with those I already have in my wardrobe, — explains her choice the heroine of transformation. It is a very pleasant surprise. Thanks Mega Park for such a gift. We often come here with my husband and children, and love this mall because there are a lot of good stores, affordable prices and entertainment for the whole family."
The transformation proves that: to look stylish, it is not necessary to spend the entire salary for branded clothes. Also, it is possible to get free useful tips from professional stylists. Master-classes on style, shopping-quests and mini-transformations take place at Mega Park regularly. 65 boutiques are open and the world's leading brands are presented at the shopping mall.
Фото: Алмаз Толеке
Источник: informburo. kz